Tag Archives: Proximity marketing

ICE Factor College Marketing

ICE Factor College Marketing

ICE Factor College Marketing

ICE Factor just completed another activation for Gift of Hope at University of Illinois’ Quad Day!

This was our second year at University of Illinois for Quad Day. It was a fantastic turn out.  Students started showing up right after the set-up and were present until the end of the event.  The team worked very well together and did a great job getting students to sign up to be donors.  

Approximately 1,500 new donors were registered in only 4 hours!!    

Segway Marketing for Visit Florida

ICE Factor Segway Marketing Visit Florida

ICE Factor Segway Marketing Visit Florida

Timing: Three consecutive weeks
Objectives:
Inform consumers to register to win a FREE trip to Florida by providing informational flyers and directing traffic to www.visitflorida.com/flamingo. Teams were responsible for interacting and providing answers to consumers’ questions regarding the FREE trip.
Elements:
10 Segways, four Ad-Bikes, and other various experiential marketing, in each market, offered exposure Friday, Saturday and Sunday at various events, malls, tourist locations, football games, and store locations for 5 hours daily.
Results:
Generated 1,000,000 impressions and distributed in excess of 100,000 promotional flyers over the course of the weekend campaign.
Memorable Moment:
Watching consumers gawk at the Flamingo hats and literally sigh as they expressed that they wished they were in Florida instead of dealing with the cold weather.

“We are excited with ICE Factor’s delivery of the Visit Florida Campaign. Their professionalism and results exceeded our expectations!” – Visit Florida’s Brand Manager

“Grand Opening” Las Vegas Street Team Guerrilla Marketing

ICE Factor Guerrilla Marketing Cricket

ICE Factor Guerrilla Marketing Cricket

Market: Chicago, Illinois and St. Louis, Missouri
Timing: Consecutive Days
Objectives:
Direct traffic and inform consumers of the “Grand Opening” of Cricket Stores as Cricket enters into the Chicago and St. Louis markets. Dedicated team to answer Cricket related questions and provide traffic flow to new store locations.
Elements:
1 Segway Team, 1 Scooter Squad Team and 1 Corporate wrapped vehicle covered the downtown Chicago and St. Louis and surrounding neighborhoods near Cricket store locations for 6 hours daily. Teams also concentrated on a variety of local events where consumers gathered.
Results:
Generated 3,500+ local consumer impressions in close proximity to store locations. Client estimated that a minimum of 50 people daily visiting each store location mentioned the eye-catching media.
“This is unbelievable! I am excited to utilize this Guerrilla marketing in the upcoming months.” -Cricket Account Management